Linkedin is a different type of social
media platform. You see, the implied
feeling that your boss is watching you,
tied together with the fact that Linkedin
is a recruiting haven, keeps people from
being too social on Linkedin.
What goes down behind the scenes is
a completely different story. Linkedin
offers segments [groups] that are like
pockets of the office to hide from your
boss and actually talk about what YOU LIKE.
With that being said, Linkedin is a
behind the scenes social network. People
do not “like” statuses and comment very
often due to the insecurity of being fired.
What people do- DO on linkedin is send
direct messages and connect with people
from within their groups. Don’t get
me wrong, people read the linkedin
newsfeed, they just don’t participate
in socializing there, very often.
You still need to keep a constant
status update flow on linkedin and
at least once a week login and grow
your network. Many times people
ask me “Ryan, how do I gain more influence
on linkedin?” and my answer is simple.
Become influential! Bottom line.
So how do you become influential?
First, you need to start creating influence.
The easiest and fastest way to do this
is to start giving recommendations of people
you have done business with in the past
and are connected to. The video attached to
this post covers exactly how to do just that.
Second, you need to invite your business
email database to connect with you on
linkedin. You can do this directly from
linkedin, or you can copy your profile link
and write and email with the link pasted in
it. Either way you need to get the people
you already know, to connect with you there.
Third, once those people connect with you
start writing recommendations and talking
publicly about your past experiences with
them. it’s the Law of Reciprocity in its
If you start becoming a person influencing
recommendations, endorsing businesses, talking
about experiences with others in the past, you
will find those same people will start talking
about you (in most cases).
My challenge today for you is this:
Take 20 minutes a week and endorse,
recommend and talk about your referral
partners, vendors etc… These 20
minutes a week will yield you a good
ROI on Linkedin. You don’t have to
be a tech jenius, you just have to apply
common sense and the fundamentals
to a new delivery mechanism.
Enjoy the video: