In case you’ve been hiding under a rock, or in the event you are in total denial, you should know video is the hottest form of communication we have right now. Skype, Google Hangouts, Facetime and YouTube have come up and dominated the lines of communication in the last few years. 

There’s some pretty heavy, behind the scenes, psychology going on with videos too, that you probably haven’t considered. Well for your consideration I’m going to break it all down for you into simple terms so you can implement immediately. 

Most of us were born AFTER television was invented. Most of us grew up with a TV set in our homes. I’m so damned old the first one I had was black and white. I grew up thinking the Smurfs were black. True story. We grew up getting our entertainment, and information from TV.

I learned to count from Sesame Street. I learned what animals were what from Saturday at the Zoo. And as I got older, I leaned that the news anchors were authorities on information. (Of course I’ve unlearned that now lol) My mind, from childhood on was programed that whoever is on TV is important. 

Also, I think it’s important to add that the #1 fear in Americans is public speaking. That’s right! We got bears, snakes and shootings but people are more afraid to talk in public than they are any of that. For those of us that are talkers, it’s weird. I’m scared sh!tless of snakes! 

Anyways, getting on video is a form of public speaking. Only to most people it’s worse! They are more scared of video than they are a room full of people. Matter of fact, I know public speakers who won’t do video. They hate video. People have a fear of watching themselves. You are usually your toughest critic. 

Meanwhile, that leaves it WIDE OPEN for those of us who aren’t afraid to get on video! 

If you’re like me and you think fear is the only four letter word that ain’t cool, then video is wide open. You may not know this, but right now, Facebook and YouTube are going at it for video views. They are both trying to consumer and host as much video content as possible. 

This means you can clean house, in multiple ways, by using video. Way number one is influence. When they see you on video they think of you as a person on TV who conquered their fear and is important. Way number two is getting YT and FB to promote your content for next to nothing. Way three is a video sales pitch works for you 24/7 without you having to do a thing.

Now, you might think; ok Ryan but I don’t know what to make videos about or how to make them. That’s ok! That’s why I’m here and you’re reading this. I’m going to share with you my 5 step process. Because, after all, everything revolves around a 5 step process doesn’t it? 

Step One: Ask A Disruptive Question

This question needs to let them know, you know. Meaning this question let’s them know that you’re one of them. It needs to repel the people who you DONT want to watch and draw in those perfect prospects you’re making the video for. 

Step Two: Bond With Them

No matter the length of your video you need to bond with them before they will buy from you. The way to do this is to identify one problem (per video you make) and talk about how you, or better yet, one of your recent clients over came it using your stuff. 

It’s likely, that if you did the research and know your market, there will be people watching the video who have the problem you address. They’ll trust you a little more if they see you 

Step Three: Reveal The Process

This is the part where you show them, from a 50,000 foot view, how you or your recent client overcame what you mentioned in the previous step. Now, don’t confuse them with too much information. Give them the short version which should pique their interest. 

Step Four: Call To Action

This is the simplest part of the whole process, and at the same time, the one most people screw up on. All you have to do with your call to action is simply ask if they’d like getting the results you got for you or your recent client, for themselves, with your help. 

If you’ve done all three previous steps correctly, this part should be a breeze. Make sure, that in your call to action you give them very specific (like you would for an 8 year old) instructions on what to do and expect when they take action. 

Step 5: Ask Them To Share

You know how you’re supposed to ask for referrals from everyone, every chance you get? Yeah, this is that part. After you’ve asked them for their business, you need to ask if they know anyone else you can help. After all, you are the best right? So why wouldn’t they send referrals. All you have to do is end the video with “Please share via email or social media this video with co-workers you know need to see it. Thanks in advance.”

A call to action request for referral 1-2 combo boom! I’ve been making videos forever and wasn’t always as good as I am now and I dammed sure didn’t have a fancy, internet marketing, 5 step process back then. All that aside, I still took action and I encourage you to do the same. 

Look here’s proof I used to suck at videos and still did them:

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If you’re looking to use videos to close more deals without you having to speak to and pitch every person, in person, I’ve got my sales training program Show Up and Close that will help you. The systems, strategies and tactics you learn in the program can easily be used in video or even text form. Check out the free videos at www.showupandclose.com

If you’d like to find out what all we can offer you and how myself and my team can get you to the next level, simply fill out the form below and watch the video that shows up after you submit the form. We’ve got the product that will help you, no matter what level you’re at. It’s up to YOU to reach out to us.