I’ve spent the majority of my adult life generating hundreds of thousands of leads. It’s the biggest part of my job as a salesman. Without leads, I have no one to sell to. As long as I keep the leads coming in, I’ll always have fresh people to pitch and old leads to follow up with.
As much as I hate to admit it, not all leads are created equally. Some leads just hit harder than others. When we get certain leads, we know they are gonna close before we even get in contact with them. It’s no secret these are my favorite type of leads.
When I have a pipeline filled with fresh new leads, but one of these 5 types of leads comes into my sales ecosystem, I’ll drop all the other leads to get the laydown sale. While some salespeople are hard headed and like the tough sales, I want as many laydown sales as I can get.
The easier and faster I can make a sale, the faster I can get on to the next sale. My main job as a salesman, is to identify the leads that are most likely going to buy today, and then focus on them first.
