Back in 2010, I met with Mike Reese, a Realtor I did loans for, at the Gengis Grill in Frisco, Texas. Mike introduced me via a free set of DVDs to a guy named Ryan Deiss. When Mike walked out to my car with me, he handed me 4 DVDs and said “I paid $8,000 for these. You can have them over the weekend. Bring them back to me Monday.”

I remember thinking ‘this dude paid 8k for DVDs? He got ripped off!’ I’m not going to lie though. I was intrigued about what could possibly be on some DVDs worth eight thousand dollars. Naturally, I took them home and watched them. Those DVDs changed my life and led me down a rabbit hole that would eventually make me a millionaire. All from one lunch meeting.

I tell that story, to validate Ryan Deiss. He’s helped 100s of 1000s of entrepreneurs like me, make a sh*t ton of money online. His company Digital Marketer, is on the forefront of all things internet marketing. He’s created 100s of millions of dollars in sales from thin air. That’s what this book is all about. Creating sales from thin air. Hence the title.

The gist of this book is that it’s a book about making money from email. Building a list, segmenting a list, emailing that list. Ryan tells a story about being in trouble with the IRS about a tax deficiency. He explains how he used email selling to pay off the IRS and get his business back on track.

Most of us have been there. If not with the IRS, then it’s been the bank, or something similar. There’s always some outside motivating factor applying pressure to us entrepreneurs. When that pressure is applied, we wither explode or propel on a direct path. Ryan’s the example of the latter.

This book is full or well told, motivating stories. It’s not your typical, boring ass, business book. The examples Ryan chose to use in the book, are well known brands, that you can relate to. The book is a fast read too. It sucks you in and makes you want to email your list immediately.

After reading the book, I segmented my lists,  and started following the invisible selling machine method myself. My emails now have a higher open rate, as well as only go to the people who want to read them. 

Invisible selling machine is a book you can read, do what it says, and actually make some sales. Most books are either all hype, or “eyes glazed over” boring with details. Ryan Deiss made it to where this book is neither. It’s real success stories from an industry leader who’s done the experiments to gain experience and become an expert. 

I give this book a sold recommendation. It’s a great book and whether you have an email list or not (you have one) you’ll learn practical applications from this book that you can incorporate into any aspect of selling. You’ll love it. I know I did. I love books that give me info I can make money from.

<iframe style=”width:120px;height:240px;” marginwidth=”0″ marginheight=”0″ scrolling=”no” frameborder=”0″ src=”//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=hardcclose-20&marketplace=amazon&region=US&placement=194304600X&asins=194304600X&linkId=2a2396808c19e2a55a5cdf76ddfa820d&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066C0&bg_color=FFFFFF”>

</iframe>