People have taken advantage of people since the dawn of time. Eve screwed Adam over and it all went down hill from there. This book is about a man who screwed so many people over, there had to be a book written about him. Before Jeff Skilling. Before Bernie Madoff. There was Dr John Brinkley. 

Dr John Brinkley is the epitome of a snake oil salesman. Except he was a fake doctor who sold goat testicle implants to dudes with penis problems. Yep, he was viagra before viagra was cool. Except he wasn’t cool. He was a con artist. One of the biggest of all time. 

He didn’t even put goat balls in the human sack. It was all a ploy. He’d make a snip, insert a stitch and tell the unsuspecting patient, that they were healed. The mind is a strong thing, because all of these dudes went home and pounded the shit out of their old lady like it was wedding night. Dr Brinkley knew the power of the mind and the connection of confidence. 

In the book Making Them Believe, Dan Kennedy breaks down the patters, salesmanship and marketing strategies the crooked doctor used, in a way that only mean old Dan can do. This book is one of my all-time favorites. Dr Brinkley felt like he was bulletproof and the bold moves he made, crooked or not, have to be respected. If you use some of his tactics and apply them ethically to your business, you’ll get customers.

Buy this book. Read it and learn from the mistakes and the things that worked for the legendary con-artist Dr John Brinkley. Click the image below to buy the book from Amazon now 

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