I first heard of Simon when his viral video with his speech about millennials and how to treat them in the workplace. The title caught me off guard because everyone who works for me is a millennial, I’ve never had problems with them. I guess you get what you go looking for.
When I watched the speech though, it spoke to me. Not just about millennials or the latest buzzword, but to what really drives any sane human being. The power of their WHY. Problem is, most people don’t know the big why in their life, so they have to latch on to a why that’s given to them and that’s how synergy and production create a well fueled machine with great counterparts.
This is a great book for entrepreneurs and business owners to read. I highly recommend reading this book and watching some of Simon’s videos on YouTube.