Just because a person has a massive following online doesn’t mean shit. I know plenty of social media celebrities that don’t even earn 6 figures a year. Sure, online they look and act like ballers, but in reality they may have a lot of eyes on them, but eyes don’t always equate to dollars. 

I know plenty of people with small followings online who do $1-2 million in revenue per month. Yes, you read that right, per month. It’s not about the size of the following you have, it’s about the dollars you can ethically extract from those followers. At least that’s all that matters to me. Don’t get me wrong, I love to inspire and motivate people in my sphere of influence, but I’m in this game to make money. Without it, I’d be simply wasting time on social media. 

Looking the part ain’t shit. Faking it ’til you make it, is for people who care more about appearances and approval than money.  Consider this, when you see some of these gurus spend their last dollar on a Tesla or an exotic car, guys like Jeff Bezos drives a Honda Accord. Why? Because Bezos has fuck you money and could give a shit what you think about him. Look, I own nice cars and shit too, but I bought them after I was a millionaire, not so I could look like one. When I was coming up I leased an Infiniti q50 for $400/month. It was a great car too. 

If you’re in the social media marketing game, the key is to get money from that following, not to keep feeding them value and just hoping, wishing and praying they think highly enough of you to give you money. If that’s your plan, newsflash, they won’t do it. They will just keep their hand out waiting for more of your free shit until you die. Stop feeding kangaroos and convert them into clients. 

I’ve made over $7,000,000 from Facebook and Instagram alone. The IRS can verify this for me, because they have the tax checks to prove it. I mention my earnings because I want you to know that what I’m about to say is not speculation or theory, it’s a fucking fact and I’ve personally done it. On top of that, I have clients who have had 6 figure months from social media too. That’s right I said “months” not years. 

So how do you convert friends and followers into paying customers?

First you need something to sell and you can’t be afraid to sell it. There’s a delicate balance of how you approach the sale though. You market on posts and sell via comments and DMs. Most people never understand this. While it’s ok to sell via posts, it’s not the most effective way to close. People like personal touch and they like to feel like you personally sold to them. This happens via comment replies and direct messages the easiest. 

Today for example, I made a post on Facebook that I was taking DMs from my friends who wanted to talk about my programs and how they can help them. i made over $20,000 in less than 2 hours. All from the DM hidden from the public eye. I hide my shit from the public eye because roaches always find a way to make weak attempts to roach your salivating buyers from you. The poach your posts and try to rail road your prospects. I’ve got my game on lock down and if they want to know how it’s done they gotta hit me up personally and go through it, but they won’t because they are scared I will close them.

I follow the 80/20 rule. The 80/20 rule is simple, it’s 80% content and posts for THEM aka your audience, and 20% posts for ME aka my business and sales. I give them 4 posts that make them laugh and teach them lessons, then on the 5th post, I ask them to take some sort of action that leads them to doing business with me.

I don’t have to flash my cars, my watches, my homes or any of that shit to close prospects. Instead I add value and do what aI call subliminal pitches every single day. Subliminal pitches include testimonials and stories about those who have worked with me and are seeing success. I do this from a lesson learned standpoint, not a direct pitch. 

I see people who use their pages to constantly pitch products and programs and those people rarely get engagement. If you are going to make sales, you need people to see your posts and if your posts are not engaging, Facebook won’t show them in the newsfeed and no one will see your offers any way. You have to be creative and you have to be engaging. 

In my group Sales Talk With Sales Pros, which is over 71,000 members strong, with over 234,000 engagements per month, I use the 80/20 rule and have my team do the closing via comments and DMs. They watch my posts and they do the closing. No one sees me even work my magic and they never suspect my team is on there making them dolla dolla billz yall. 

If you’re on social media to be popular, that’s cool, but if you are on there to make money, you gotta post, prospect and close. There’s no way around it. If you fight the process and worry about running people off, then you’re never gonna make it. If they get mad you offer to help them, then are they really worthy of following you in the first place?

For example, if you read my posts and comment on my shit every day and I hit you up and ask you to join one of my programs, and you get all butt hurt, that says more about you than it does me. I’m all for giving value to people, but I’m also all about closing sales. That’s the game I’m enrolled in and that’s the game I show up to play every day. I’m gonna ask for the business, if not today or tomorrow, it’s coming soon enough. 

Speaking of sales pitches an closing, if you’re not closing sales from your social media sphere of influence, I can help you. After all, people buy from the people they know, like and trust and isn’t that exactly what your social media connections are? Join the Entourage an you can learn a more detailed process on how to convert followers into customers without coming off as greedy, pushy or needy. Watch the free video at www.bfaentourage.com