I know that writing this article will piss some people off. I’m totally ok with that, or I wouldn’t have wrote it in the first place. 

Before you go getting all snowflake and mad at me, let’s take emotion away from this equation. For once, this is an article about Trump’s ability to sell and close, not whether he is a good president. Again, put your partisan politics to the side, remove your anit-trump red hat, and let me teach you a deep rooted psychological sales strategy I just watched Trump pull off. 

First, let me tell you the story, in case you’ve been under a rock. 

The anti-Trump camp has been saying he’s an idiot, not mentally stable and too dumb to be in the office of the president. It all came from a section of a new book out about him. He addressed this in a tweet he sent. In the tweet, he said two crucial anchors that sent the anti-Trump crown into a tailspin that actually will help Trump immensely in the future. 

In the tweet, he says “I’m smart, like really smart” Then in another tweet he added the phrase “stable genius”

Twitter and the rest of social media lost their mind. Here’s where they messed up though and really helped Trump. They started calling Trump a stable genius. They started tweeting about him being “like, really smart” Now to the simple mind, this is simply sarcasm. On the outside it is clearly sarcasm. However, words repeated, especially without tone and context, start to engrain in our minds the message and not the sarcasm. 

This time next year, people will have actually shifted their thinking and will just call him a genius. I know it sounds crazy, but words repeated often enough, eventually take form in another way than intended. Just like lies. if you tell a lie enough and often, it will eventually be taken as the truth. We see the American government use this psychological principle all the time. We see the media doing it too. Still, one year later, no Russian evidence but it’s been repeated enough that people believe it. 

Meanwhile, every day, millions of times a day, people on social media, the news and in magazines are associating the Trump name with genius. Even though it’s to make fun of him, it’s still anchoring it in their brains. It’s simple psychology. Further more, every time someone on the pro-Trump camp sees stable genius, they are reinforced they voted for the right guy. 

It totally backfired and I don’t think the masses understand what they are doing. 

The one trick Trump did best, is he used “like, really smart” in his tweet. His team knows the people who don’t like him look for any typo, saying or anything to call him out and say he’s stupid. Adding the word “like” gave them something to go after and they 100% took the bait. All of it. 

Meanwhile, Trump is the most talked about and written about president in the history of presidents and he’s only been in office one year. Every single news channel talks about him 24/7. There’s never been anything like it. Trump’s team knows this and they set the media and the social media haters up every time. This time they got them to associate “Trump” with “genius”

As much as they want it to be negative, the word “genius” has ZERO negative connotations attached to it. Calling anyone a genius is never a cut down, even if you use it sarcastically. The word genius has nothing but positive connotations attached to it. The more they say “stable genius” the more they will start to believe it. Those are strong anchor words he set loose on twitter. 

So now the entire world is calling Trump a stable genius. He sold them! They think it’s negative and insulting but calling someone who thinks they are a genius, a genius, will only reinforce it. Those who already think he’s a genius are now being told this over and over again. Not the best move out of the anti-Trump camp. 

Here’s how you can use this technique in your sales game. 

When you start your selling process, use words that the contrarian prospect might discredit up front, but continue to use those words anyway. After about 5-8 times they start to view the words as the truth. Let me give you an example

Even if you seem like a scatter brained salesman, calling yourself an expert on what you sell goes a long way. The first time you say it, the prospect might discredit you. The second time they might do the same thing. After you say it a few more times, it anchors it in their mind and changes their perspective.

For example, phrases like:

“That’s why you would want to work with me, an expert on the matter”

“According to my experience and expertise…”

“Any expert, including myself can tell you”

“Other experts out there don’t have half the experience I do”

“This is a job only a true expert can handle and you’re lucky you found me”

Reinforcing the anchor word, “expert” is the key here. Every chance you get, in a nonchalant way, casually mention expert and anchor it back to you. Don’t over do it, but make sure you drive the point home strong and reinforce it every chance you get. At the end you simply ask “wouldn’t you prefer to work directly with a certified expert?” Then close them on you, because everyone wants an expert to help them.

Fore more sales and psychology strategies like this, join my mastermind program where we focus on the latest selling strategies, advertising methods and all the other stuff that comes along modern day marketing and selling. You can get all the details at www.breakfreeacademy.com/entourage