Well, you’re reading this, so my guess is you have some kind of idea on something you’d like to turn into a digital product. Been there. Done that. Hell, I’ve made over $6,000,000 over the years in digital product sales alone. May not sound like much but digital products can range from $1 all the way on up.

Most of my digital products run $500-$1000 price range. I have a few that are sub $100 but they are mostly introduction products for the skeptical prospects out there. I got a price for every budget, baby!

In my 11 years of making digital products and then selling them, I’ve seen a lot of people attempt to do what I have, and fail miserably. There’s a reason why they fail to make a single sale, and my products fly off the shelf.

That reason is called “market research” and you don’t have to be a billion dollar company to survey and qualify a market. Those who don’t do their market research are doomed to fail repeatedly because doing the same thing expecting different results is fucking stupid.

I first learned this method from my friend and long time mentor Kevin Nations. Kevin is one of the best at running a low cost high production business online. He taught me things a decade ago that matter even more now.

Before I divulge Kevin’s process here, I want you to know I’m not stealing from him. He has posted, spoke on podcasts and more about this process. Instead of acting like I made it up, I’m giving my mans some got damn street credit. (as if he needed it)

Kevin calls this “leaning in” he says it’s like when you go in for a kiss. You lean in 70% of the way, she/he leans in 30% of the way. You never lean all the way in. You gotta let them come your way some too, or the kiss is destined to fail.

Leaning in on your audience is the first step to market research before you build and try to launch a product. To lean in, go to Facebook, Instagram or Linkedin and ask your audience if they would buy what you are about to build. Make a post like this:

“If I were to build a program that taught you how to create and distribute a digital product online, would you be interested in learning how to do that?”

That’s it!

Just make that post and see if your friends are interested. If there is a bunch of comments, you prolly got a good product to make. If you hear crickets chirping from your post, you prolly need to get back to the ol’ idea drawing board.

You see, I’ve seen way too many people build a product from scratch because they think it was a good idea. The market, on the other hand had no interest, so not only did the product fail, the time it took to make it was wasted as well.

Last month my company put out 2 new digital products. One on Facebook group selling and another on following up on sales calls with memes. Both got made because our audience leaned in with us. That’s how market research is done these days.

Once I finish the product, I got back to the post I made about it where I leaned in, and I post my link to the product there first. This is the best and hottest place to post the link. I want to create momentum from the start so I put the bait in the middle of the most hungry prospects first.

I’ve been using this method prior to launching products for a decade now. It still works. Matter of fact, it works better now than it did back in the day, because I have a bigger audience to poll these days.

If you like the info you got in this article and you want to know more about working with me, learning from me and coaching, you can find out all about what I offer and even apply to be accepted at MillionDollarMentor.com