Many of us just found out the hard way if our business is essential or not. What’s worse is that our customers didn’t make us aware of this, the got damn government did.
So if you were not an essential worker, you were stuck working from home, or even worse, not working at all.
This is a pain in the ass for many, but also a powerful lesson for us all. My software business is not essential. My coaching business is not essential either. Yet, right now I am in the middle of a massive record month in sales.
Why?
Because essential in the face to face world is not the same as essential online. I have a buddy who owns an oral care company. Dentists are non-essential but he sells his product via e-commerce. He’s doing over half a million a day in sales.
Just because the government says you aren’t essential enough to be out in the field, doesn’t mean you can’t be essential to the marketplace online.
In this video, I talk about building an essential business and some of the things I did to be able to prosper in this time of pandemic. Watch it, learn it, do it!
