If you regularly login to any social media account, there’s a good chance you have seen Tai Lopez, Grant Cardone and Gary Vee. They are almost impossible to ignore between their ads, their high ranking posts and the killer content they release on a daily basis. I’ve followed all three of them for some time now and I’ve noticed one thing they all have in common and a lot of people miss it.
There is no denying that Grant, Tai and Gary are all prolific salesmen. They are at the top of their game. Fast cars, private jets, and always hustling is what these three social media rock stars are all known for. To the trained eye, these guys are known for something bigger.
In case you live under a rock, let me tell you a quick background on each of these three guys.
From what I understand, Tai Lopez started and sold a couple of dating sites. He has worked in finance as well. He’s a voracious reader and a member of mensa. He has several companies selling mid to high 5 figures in sales per day. He got his start by running YouTube ads about him reading. He must have spent $250k in a month on YouTube ads. Now he has millions of followers and is well known online.
Grant Cardone invests in multi-family real estate and has a real estate fund he raises money for and cashflows properties with. He also sells about $250,000 per day worth of sales training products for salespeople. He’s no doubt the #1 player in the digital sales training industry and a top player in real estate as well. He regularly boasts about having a half billion dollar net worth.
Gary Vee was handed a $3M per year liquor business from his parents. He grew that business by using a YouTube show called wine library. He’s since started one of the largest social media management firms in the country and is one of the most popular business people on social media. He’s known for cussing, yelling and never driving his own cars.
These three guys all sell books, programs, speaking engagements and live workshops, among other things. In my opinion, because I don’t have time to crunch the numbers, they are the three most popular business leaders on social media.
They have many things in common, but this one thing they are selling is what’s truly made them a fortune and famous online. Most think they are selling training. Many think they sell books. In reality, those things are a by-product of what they are really selling.
You see, what these fellas are really selling is a lifestyle. No one really cares about sales. They want the money that comes as a result of sales. No one wants to read books, they want the knowledge and money that comes from being smart. No one wants to hustle and grind all day, they want the lifestyle that comes from that.
These guys are the best in the world at selling their lifestyle. Sure, there are guys like Dan Bilzerian who promotes his lifestyle online, but you don’t see him selling anything. Grant, Tai and Gary use their lavish lifestyles to draw people in and they sell them their products as a way for their prospects to active that lifestyle as well.
I’ve bought Cardone University. I’ve bought Gary’s books. I would have never done that had they been two boring broke guys talking about me growing my business. Instead, I seen that Grant has a Rolls Royce and Gary is known world wide, and I wanted to know how they did it.
Here’s the lesson. If you’re a coach, consultant, digital marketer or whatever, don’t sell your product and yourself. Instead, sell the lifestyle the content in your program has allowed you to live. Sell the hole, not the drill. The hole is a rich and famous lifestyle, which thanks to the Kardashians and People Magazine, everyone under 35 wants to live.
People often judge people they are planning to do business with based on their success. If you look successful, most of the marketplace will want what you have, therefore paying you to figure out how to get it. For example, I bought a McLaren last year and most people hit me up saying “what do I have to do to get my own McLaren?” they don’t hit me up saying “how can I learn marketing, advertising and sales”
The lesson here is that all three of these online badasses sell a lifestyle. If you want to reach the masses and sell a whole lot more of what you’re selling than you’re selling now, start shifting your audiences focus towards your lifestyle and the results of what you do. This is the secret formula many people over look.
If you want to see how it’s done, simply follow any of these three guys and watch them work their magic. It seems unrehearsed and not thought out, but trust me, these geniuses know exactly what they are doing.
Lastly, if you’re looking to increase your lifestyle, buy nicer things and finally get what you deserve, chances are, all you need are some more prospects to talk to. If you just had a few more leads to convert, you’re lifestyle would change forever. I can help you accomplish that goal. Join our Entourage program where everyone is focused on creating the life they want to live. www.breakfreeacademy.com/entourage
