Most people think salespeople are good talkers. The coldest closers, don’t say much. Sales isn’t about how good you talk, it’s about the confidence the prospect has that you can solve their problem. That confidence doesn’t come from talking, it comes from empathy.
In order for the prospect to feel like you can solve their problem, they have to feel your empathy and understanding of their situation. After all, if you don’t completely understand their situation, how can ever completely solve their problem?
This is a skill that 99% of sales pros do not possess.
It can be learned, it can be mastered, but without it, you’re leaving ass loads of money on the table.
Watch this video and I’ll break it down for you.
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