The motherfucking moment that you’re put on this planet, you start to struggle. You struggled to come out of your mama in the beginning. Think about it. The first thing that you do when you arrive on this planet is fucking cry like a little bitch. Like a little fucking baby. Think about that for a second. From that moment the doctor fucking smacks you to get you to take a deep breath, it’s immediate fucking torture the instant you arrive on the planet. They start cutting your fucking stomach. They start working on you. They start sticking you with needles. They start drawing blood. They start making you piss yourself.

We weren’t meant to be born that way, but our very first experience on this planet is horrific. What if today, as an adult with the experience you have now, you were squeezed out of a fucking piece of skin and stabbed and poked and had your guts cut? Could you fucking imagine? See, that’s not how we’re fucking supposed to come into the world. These hospitals are fucking us up. That’s not how it’s supposed to happen. What’s supposed to happen is the female’s supposed to give birth and then hold the baby herself. Ultimately, the umbilical cord falls off. It’s supposed to be immediate skin-to-skin contact and love. When cave people were having babies, they weren’t sticking their babies with needles or cutting their fucking dicks and circumcising them. They weren’t doing any of the shit we do.

So, the moment you come out of the womb, you’re in the fucking struggle immediately. It doesn’t stop. At some point, you learn about an illusion; maybe it’s religion, maybe it’s government, maybe it’s TV or movies. It’s happily ever after bullshit anyway and the fucking illusion is that the struggle will end one day, but it doesn’t end until the day you die.

Most of us go through life looking for this happily ever after, and we’re continually disappointed until, at one point, we just decide to fucking accept our fate. Not you guys. That’s not why you’re here. Some of you decided to accept your fate. I’m going to smack you out of it today.

We were born into the struggle. It never fucking ends. Let me repeat myself to you. We were born into the struggle. It never fucking ends. Everything at every time, around every corner on this planet is trying to fucking kill you. You drink too much water, you die. You have too much air, you die. Too much food, you die. Not enough food, you die. Not enough water, you die. It’s a fine motherfucking line. We’re walking on this bitch every day.

I’m looking over the tollway right now. People die every fucking day right outside my office. When I lived in the penthouse in uptown Dallas, people died every day outside of my house. Every day, I witnessed it. It was horrible. Atrocities are happening all over our planet every day. Everything on this planet is designed to fucking hurt or kill you. Therefore, you must remain in the struggle. You never get out of it. There is no happily ever after in life. Trust me, we all know people worth lots of money. They might be happily, but there’s no ever after. What the fuck does that mean? Forever? Like, really? What lasts forever?

Warren Buffett’s not even sure his money would last forever so how the fuck can we assume that our happiness and the fucking rate we’re going at are going to last forever? We’re born into this struggle. What happens, is the fucking struggle tries to win. The more you struggle, the more the world tries to get you to relent, but the more you struggle, the more the world fights back on you. We’re faced with this struggle every fucking day.

When you’re a kid, you have struggles. When you’re a young adult, you have struggles. When you’re an adult, you have struggles. When you get a little bit older, you have struggles. It never fucking ends, The world’s giving you a series of tests. Each struggle is a test and the world’s saying, “Okay. I’m going to make you struggle a little bit to see if you’re tough enough to make it through.”

What happens after you’ve been tested a few times? Most people go, “I don’t want to be tested again.” They fucking mind. Kind of like my kids. They act out of line; I spank them. They act out of line again; I spank them again. They act out of line again; I spank them. Eventually, they don’t act out of line. At least not in the area where they were misbehaving.

The world does that to us. It disciplines us; we get it not just from our parents, but we get discipline from the ways of the world and how we learn our entire life, right? We get a credit card. We charge it up. We don’t pay it. The world slaps us with bad credit. We loan money to someone we love, and they don’t pay us back. The world slaps us with fucking reality. We go to school. We study really hard. We still fail the test. The world fucking slaps you with a reality check. It’s all a part of the struggle. It’s all supposed to happen. But somewhere along the way, somebody started selling the idea that you don’t have to struggle anymore, which is bullshit. When that happened, it sounded like such a good, irresistible offer that everybody started looking for a way to end the struggle. The fastest way for most people to end the struggle was to get comfortable because the struggle is trying to put you through what I call the force of average. I’ll go into detail on that in a minute. I mentioned it several times before. Now I have a name for it.

The struggle is just a tool of the force of average. What happens is most people decide they don’t want to struggle anymore, so they tap out and become average in life. “Okay, I’ve struggled to the point to where I never want to go through that again.”

“Oh, I had a bad relationship. I never want to go through that again. Now I’m just going to date an average person, who’s going to treat me average. I’ll just have the average life because I tried this extraordinary shit.” It turns out if he’s extraordinarily nice, he might be extraordinarily crazy, too. If he’s extraordinarily good looking, he might be extraordinarily vain as well. If she’s extraordinarily well put together, she might cost a lot of money as well.

We learn these things, and then we decide that we had it and it didn’t work out for us. Instead of starting all over and trying to beat the level we’re on, we accept that we failed a level and decide to stay in the level below it because it’s easier to play that way. But the struggle doesn’t end. I’m going to repeat that so many times because I’m driving it home.

When you find yourself in stressful, fucked-up, trying situations it’s because the struggle doesn’t end, and the more you’re poised to do shit, the more struggles are going to come against you. Think about some of the greatest breakthroughs we’ve had in people, like Einstein, for example. People fought against him. He was persecuted. He wasn’t just uplifted as he was later in life. Before his victories, other scientists tried to disprove his shit. People are out there sabotaging Large Hadron Collider. But every great breakthrough has its struggles because how the fuck are you going to break through if the struggle breaks you?

If you know the struggles are never going to get away from you; then you won’t wake up and be shocked by the fucking struggle. You won’t wake up in the morning, with your shit not right, saying, “I wasn’t expecting this.” You will wake up every day ready for that motherfucker. “Where you at, today’s struggle? Bring your bitch ass out of the fucking woods, motherfucker. Where you at today? Where you at? I’m ready for you, bitch. Come on.”

The problem was when you were sold into this happily ever after thing; you didn’t go into the office looking for the struggle. “Where the fuck you at, struggle?” No, you went into the office, and you were like, “Oh, my God. Maybe today’s the day I’ll live happily ever after.”

Instead, we’ve been sold the bullshit that eventually the struggle ends. Every day, we go into work looking for the struggle to end. Instead of looking for the struggle so we can win, we look for the struggle to end. But that will never happen because, and I’ll say it again: the struggle doesn’t end. It’s there every day, and the faster you find it and bring the struggle in, the faster you get the fucking ball down to the other side, the better, right?

I watched football yesterday. When the players carried the ball down the field, man, it would take them two or three minutes to move it 80 yards down the way. Then as soon as they got in that 20-yard red zone, man, it took another 10 to 15 minutes to get through that zone. The majority of it, no problem. They passed it down the field. It was as soon as they reached the red zone, the very last little bit, that the offense had to have the ball brought to them to find the struggle and beat them to the goal. That’s what you’re doing every day when you show up to the office. I’m not saying be negative. Like, “Oh, what’s going to come and attack me today? What’s going to happen to me today? I’m scared of the struggle.” Don’t be scared of the struggle. Make the struggle fear you.

If you go in there every day ready, it’s a game-changer. Every day I step into the fucking work, and I know something’s going to get fucked up. You know why? Because if everything were fucking smooth all the time, everybody would be living on the same fucking level as us. If everything were smooth all the time, this shit would be easy and we would all fucking have private jets and fucking mansions in the sky. But I know it isn’t fucking easy. I know a lot of people tap out along the way because it’s not easy. I embrace the fucking struggle; I come in every day looking for the struggle. I’m all, “I’ll find you before you find me, motherfucker. Watch it.”

The struggle’s not going anywhere either. The struggle never ends. The struggle is simply a tool of something called the force of average. If you’re taking notes, write this down. The force of average is the weight of the world putting pressure on you to conform. You see, whoever coded this planet, whether you believe in God, Allah, or whatever other things are out there, the divine coded this planet. Something, whether it was the big bang or God speaking, something coded this planet. This planet operates on numbers. This planet operates on mathematics. If you want to build a car, it’s simple mathematics. If you want to follow a blueprint to build DNA blocks in humans, it’s simple mathematics. If you want to build businesses, if you want to build anything, you will use simple mathematics. You want to make a rocket ship go to motherfucking Mars; it’s mathematics. Something mathematically coded this entire planet, or our solutions wouldn’t line up mathematically.

As a person who understands how computer programs and software are built, when you code something, you code it based on average. For example, we could code ClickFunnels, and it could be way more complicated than it is right now, and I could still figure it out. Most people couldn’t. Which would render ClickFunnels useless. It wouldn’t be very fun if only four or five people knew how to make shit work, like “confusionsoft.” However, ClickFunnels was coded for the average person to go in and drag and drop and get the solution, and that’s how our planet was coded, too. It’s that way, so the average person has a chance of survival as well as the elite. At any given moment, you’re going to have average and elite people. There are average and elite species. Obviously, we’re an apex predator species, so we’re the fucking elite species on the planet.

But there’s a force of average on this planet that affects everything. I think Sir Issac Newton said, “Everything that goes up must come down.” Every action has an equal reaction, right? So, if we know that this law of average means what goes up, must come down, rocket ships and submarines, for example, then we know the struggle is a tool to control you and hold you down when you’re coming up. Let me say that again. We know that what goes up must come down, so then we know that the struggle is a tool of the force of average trying to hold you down as you’re coming up. What happens is we think that the fucking come up is going to be the happily ever after, when really the come up only brings out the struggle. There’s no struggle in happily ever after, but I’m telling you the struggle never ends. So, anytime you think about happily ever after, the struggle shows up.

We look at Mark Zuckerberg; he’s got a company worth about $300 billion right now. He’s rich as fuck. Everybody he knows is rich as fuck. He’s married with kids, has a house in Hawaii with a fucking fence around it. You think he would be in his happily ever after. He’s struggling right now, too. Maybe not financially, but he’s struggling with PR nightmares because he’s in a position where he just can’t say shit to make the whole goddamn world happy. There are too many people who bitch about ridiculous shit. The struggle never ends, but he’s broken through these tremendous averages, so there are billions of people trying to fucking hold him back. The unequaled action he took requires a massive amount of equal reaction from the world, from the force of average. The struggle is a tool.

You have a good day. You have a bad day. You have a good month. You have a bad month. You make a hundred grand. You lose a hundred grand. Better yet, you make a hundred grand. You lose fifty. Fuck. Average-ass shit. You hire a good employee. You got a shitty employee, and that fucking makes them work out to be average. You get a good team member. You get a shitty team member. You buy a good business. You get a bad business. You got a good house. You got a bad house. You’re gambling. You get a good hand. You lose a hand. Everything on this planet’s trying to keep you average. So listen, if the average person makes $70,000, then you’re going to make $700,000. You’re going to have to be 10 times higher than average.

I want you to consider this. You’re aware there are two things that exist at all times on this planet: the force of average and the struggle. Now you know that you’ve been awakened. I woke you up. I’ve given you a red pill. Told you that those two things are always there. They’re never going to leave you. There should be no surprise after the first initial shock settled. I highly doubt any of y’all were shocked to hear that.

However, now that you know this, it’s just like when I woke you up to what to do on Facebook. I said, “Listen. Most people show up. They don’t have intent. They’re just fucking posting, ‘Look at my kid. Look what I ate for breakfast.’ We show up like wolves. We’re fucking intentional.” Now, we’re showing up in life this way, too. We know. “Fuck you, struggle.” Hey, we know. “Force of average, not today, motherfucker. Save that for the people willing to tap out. My hand doesn’t work. My wrist is locked in place. Can’t tap, Sir, sorry.”

Now that we know the struggle is there every day, what do we do? What are some things that we can do to prepare ourselves mentally to fight that force of average and tell the struggle to fuck off? Because it’s one thing to go looking for it, but it’s another to fight it over and over again. I remember when I was in the fifth grade, there was a guy named Michael Conway. My parents didn’t pick me up from school. I lived too close to school to ride the bus home, so I fucking walked, or I rode my bicycle. The only way to get from the school to my house without going a tremendous distance out of the way was to walk by this kid Michael Conway’s house. Mike Conway was two years older than me. A little shit-talking motherfucker. We fought every day for the first two weeks of school. I refused to tap out. He was older than me. He was refusing to be a bitch. We’re little kids. Fifth, seventh grade or whatever. But at the same time, we’re fighting every day. Eventually, there came the point where I’m walking by your house anyway, motherfucker. I’m ready for you to bring it today. If you bring it today, I’m going to hit harder than I hit yesterday because I’m going through a growth spurt and it’s time.

It was the same way that he thought, too. But after awhile, the two of us were like, “Fuck, man. I’m tired of fighting you.”Only I was willing to keep fighting. He beat my ass most days, but I was still willing to fight. He was older than me. Eventually, he didn’t fuck with me anymore. Guess what? Just a few houses down was this kid named Josh Perry. I had to fight him if I wanted to walk home every day. He was just a little bit bigger and older than Mike. I remember fighting Josh, man. We fought three or four times this one week. I’m not even a fighting kid. These are just kids from the fucked-up neighborhood where I grew up. These are the fucking people who did shit to you, you know. Maybe some of y’all know. Some of y’all grew up like that, too. Just older kids fucking you up for no reason. Especially if they think you’ve got nice shoes on or some shit. You might have the clothes they want or some shit they didn’t have when they were kids. Now, they’re mad that you got it.

The struggle is like that every day, too. Just when you think you beat that motherfucker up, the neighbor shows up. They’re like, “Oh, you beat up my friend, the neighbor, Michael. I’m Josh. Now you got to whoop me.” It never ends. When you’re a little kid, you’re fighting people who ultimately grow up to be your friends. When you’re an adult, it’s battling the competition. You fight the force of average to find the spouse that’s above average, too. That’s the right course to take because if the two of you align, oh, shit the pressure comes down.

You think Amy, and I have it easy? The world knows we’re dangerous together. She’s brilliant. She’s got an amazing personality. The forces of average cause us to fucking fight and shit too, man, because the force of average comes down on us. We have an extraordinary relationship. The world doesn’t fucking like that. It doesn’t compute. It doesn’t fit into the algorithm. For us to have this perfect relationship, that would mean there’d have to be a million other relationships on this planet that are average or less. For us to be better than a million other relationships, we’ve got to step the fuck up. We’re not perfect. The struggle hits us. Amy made me 15 minutes late to the game yesterday. I’d like to lost my goddamn mind. On Friday, she opened the door to my McLaren into the garage door. So, we do not have a fucking perfect relationship, but it could be worse. I’ve been cheated on and left when I was in prison. That was an average-ass relationship. I was married to a stripper once. Ask me how that went.

Guess what? When I married the stripper, I was on the come up. Fucking force of average got me. Boom! When I went to prison, I was on the come up. I had the best year of my life that year when they kicked in my door. Force of average got me. “Got him!” Now I get on the come up, and I’m like, “Where you at struggle? Where you at because I’m on the come up again.” This time, I’ve been looking away for a long time. I’ve been psychically getting ready. Mentally getting ready. I’m looking for him every day.

Here’s what the force of average does. Here’s this motherfucker’s biggest trick. The force of average tries to kill your ego. When I say ego, I don’t mean the thing that makes you cocky, confident and arrogant. I mean the thing that fucking drives you. Some people call it your spirit, but it’s your ego that drives you. That voice in the back of your head, that’s your ego. “Fool, you got this. You got this, man. Your job.” Some of you did the frog experience; you know the voice. That’s your ego. The force of average attacks your ego because you need ego to survive. They even tell you one or two things, “Man, you don’t deserve this,” or your ego says, “Go get more.”

One of the tricks of the force of average is to get your ego to say you don’t deserve this. What happens is you get on the come up, and the ego starts saying you don’t deserve it because the force of average is fucking evil. It’s got greasy-ass tricks. You get on the come up, and this force of fucking average starts getting inside your ego and planting these seeds so that you won’t believe what’s happening. Then you hit upper limits and all of a sudden you let go of the things that were awesome.

You hit that rock-bottom moment. Maybe it’s not even rock bottom. Rock bottom’s not so bad. I’ve been there. What sucks is being stuck in the middle. At least at rock bottom, you can bounce off. Have you ever been to the swimming pool or the lake? Let’s say it’s 30 feet deep. Swim a long way down, and you’ll never touch the bottom. You’ve got to fucking turn around and try to fucking swim back up. That shit’s hard. It’s much easier to bounce off the bottom.

The force of average throws your ass right back in average, and you try to fucking flip around and tread water midway. That shit is not easy. You get down on yourself. Start forgetting who you are. Some of you are best-selling authors. Some of you are millionaires and multi-millionaires. All of you make more than 90 percent of the people in this country. Many of you have outstanding shit that you do in the community. Coaching football teams, leading your churches, running your PTA or whatever weird shit you might be into. Captain of the dog walking team. You’re enriching lives. Some of you have been in world-renowned magazines and mentioned, and you’ve shared the stage with some of the most influential people on the planet. But man, when the force of average attacks your ego, you ain’t nothing but a piece of shit. Right?

I’ve seen my man, Pat, sometimes beat the shit out of himself. Pat’s a great guy. He doesn’t make deceitful decisions. But I see him start thinking down on himself. The force of average attacks his ego and starts thinking of ways to force him to let go of shit that he knows he deserves. I’ve seen plenty of y’all like that, too. What happens is we get down, and we forget our accomplishments because our egos are under attack and we are being held down from the come up.

My man, David Goggins shared something that changed the game for me. He calls it the Cookie Jar. He says that you need to write down on little pieces of paper all of your accomplishments. Every one of them. Rescued a fucking family of dogs. You raise money for Houston. You saved lives. Put it down there. You wrote a book. You appeared in publications. You spoke on stage. You created x amount of jobs. Your business grew by x percent. Good father. Outstanding community leader. All the things you’ve done, just write down on these little pieces of paper.

Here’s what I know about every single one of y’all. Each of you has enough of those accomplishments to fill any size cookie jar. There’s a law that says any given space can be filled. It’s a little bit deeper than that, but that’s what we do as humans. Any space they give us we fill. We’re in the process of filling up the world. Maybe you’re moving to a big-ass house. You’re like, “We’re never going to have enough furniture.” You look back a year later, and you’re like, “How the fuck did we buy enough furniture to fill this thing up?”

We’ll fill space. I know that people like you have accomplished so much in their lifetime you could fill up any space with little slips of paper with your accomplishments. Started your first business. Scored a hat trick in soccer at age five. All these accomplishments you’ve had your entire life. Attracted and married the person of your dreams at age 28. Put all your accomplishments in the cookie jar. The next time the force of average sneaks up on your ego, and it says, “Ryan, you don’t deserve this shit.” You go, “Hold the fuck up, motherfucker. I was featured in Forbes three times last month. Somebody thinks I deserve this.”

“Ryan, you don’t deserve that car, man. You know, you’re a convict. You’re a piece of shit. People are going to think you’re ripping people off.”

“Hold the fuck up, man. I got 500 people right now I can get on the phone who say I changed their life. Hold the fuck up, force of average. You ain’t getting me today. Not today, Satan.”

You see, every time you start feeling down, every time somebody or something or the force of average starts telling you what you don’t deserve (the come up) because you’re not good enough, you remind yourself with that fucking cookie jar just what the fuck you’ve done with your life.

You see, the problem is we forget. We forget how fucking awesome we are. We forget we’ve done shit that nobody else can fucking do. Nobody’s done what the fuck we can do. Nobody. Shane Kidwell made the transition from a fucking fireman to a nine-figure-per-year producer in the mortgage business. Nobody can do that, especially in three fucking years. Ken Phillips was a cop just a few years ago. Putting his fucking life on the line. Made a decision to make a change. Moved into the mortgage business. You know what it’s like to go from being a cop to being a mortgage person? Do you know how fucking hard that was? I know what it was like to go from washing cars to doing mortgages.

You see, if you’re listening to me right now, you’ve done the impossible. You know you’ve done the impossible. You know you will continue to do the impossible. The whole reason you’re just crazy enough to invest $30,000 to hear me rant on shit, and have me in your ear as often as you possibly want is you know you’re just crazy enough to fucking believe you can accomplish anything you want. Guess what? You’ve already accomplished everything you want. You’ve got a cookie jar full of your achievements.

You wake up hungover. You wake up strung out. You had a rough night with your significant other. An employee quit on you. Somebody called you a piece of shit. A girlfriend broke up with you. Whatever the fuck it is, fucking remember what the fuck you’ve done. Not what the fuck was done to you because everything that you control has probably been a success if you think about it. It’s the shit you didn’t control, couldn’t control, or wouldn’t control that caused the fucking corruption in your lifetime.

We’ve got this force of average sneaking up on us at every fucking minute trying to tear away at our egos, right? But I told you ego is the driving force. See, much like everything else concerning Satan, the world would have you believe ego is a bad thing, but ego’s the thing that makes you say, “I’m going to build a billion-dollar business.” Not, “I’m going to build an average business that fucking closes in three years.” The ego’s what causes you to do that. People will tell you that ego is a bad thing, and it’s not. Ego is the driving force behind greatness.

Those people who say ego’s a bad thing. Fuck it. They have nothing to be confident about. They have no drive. They try to make you feel guilty about your ego. Guess what? They’re a fucking tool of the struggle and a fucking weapon of the force of average.

Next time you’ve made a bad decision, shit’s done to you, whatever the case is, you’re feeling the struggle, do this. The next time, stick your hand into that metaphorical cookie jar and pull out some fucking papers. “Oh, I did this.” “Oh, yeah. I’m a badass.” “Oh, I did that.” That’s food for your ego. You need it. You see, while everybody else joins the force of average pity party thinking, “I am a piece of shit. I am a fucking turd. I don’t deserve this shit.” That’s what most people allow to happen. They get into an agreement with the wrong side, and then the force of average is like, “Got em!” But now you have the fucking tools. “Oh, shit. I closed $20 million in mortgages last month. Force of average can eat my asshole twice with some cupcakes and whip cream, motherfucker. I got nothing to fucking give to you.”

The cookie jar is a tool that will help you keep your cool. You don’t lose your composure on purpose. It just happens. Bear with it. Hopefully y’all wrote down some accomplishments to put in your cookie jar today. To help you stay mellow and in control.

David and I were talking one time about what it’s like to be a Navy SEAL. Now he’s not sharing national secrets with me or even anything related to combat other than situational examples. I’m referring to the situation in the field where shots are fired at you, or you’re being attacked, or you have to sneak in and out without being noticed, which is mostly what SEALs do as there’s no conflict whatsoever. They’re so badass; they get in and out, and there’s usually not even any conflict. Could you imagine going into a situation where shots are being fired, the enemy wants to kill you, and you’ve got to push through all of it to complete the level? We play video games, right? We know this. Some of you have been in the military, so you know this firsthand. Maybe you haven’t been a SEAL, but you’ve been involved in some form or another.

When a Navy SEAL goes into a battlefield, they don’t expect it to be happily ever after. They expect conflict. If one motherfucker sees you, man, it can change your entire night. One motherfucker sees bubbles from your submarine; it could change your entire night. One blip on the radar and it’s fucking game over. You’ve got a massive, let me repeat, massive amount of stress and pressure on you. For those of you who’ve been to the Charfen Institute, you know pressure and noise are what fuck entrepreneurs up because even Alex can’t give you a way to deal with it. He’ll tell you to put orange glasses on and FiveFingers Shoes. Both of those things reduce service pressure and fucking noise. You can put earplugs in to separate the noise, too, but stress is going to come up.

When David and his team of Navy SEALs go into hostile situations, they don’t expect to get out and live happily ever after. They expect it to be their last time risking their lives, so they bring the struggle to the struggle. We don’t make good decisions when we’re coming from a state of stress. When I get angry, when I get stressed, when I get unfocused, I make stupid decisions just like anybody else.

So, a Navy SEAL can’t go into a stressful situation thinking from a stressful state because that’s not where good decisions are made. Good decisions are made through a rational, calm and relaxed state. The cookie jar is a tool to give you the cool because when Navy SEALs go into these situations, they have shots fired at them and people hunting their asses. They can’t all of a sudden start acting irrationally. They can’t all of a sudden start operating from fear, anxiety or stress. They have to learn to operate with shots being fired at them in the same exact way as they would if they were sitting on the fucking couch on a Saturday eating popcorn and drinking chocolate milk.

They’re the meanest motherfuckers on the planet mentally, but you don’t have to be in the best shape to be a SEAL. That’s the consensus. Physical shape, sure that’s a part of it. The main part is the mindset. The conditioning they go through is all for your mind because if you strengthen the mind, you can strengthen the body. You control the mind; you control the body because the mind controls the body in these hostile situations. Sure, you won’t have bullets fired at you, but you have shots fired. You’ve got an ex-employee talking shit about you. Shots fired. Then surprise, you lost out to your number one competitor. You want to smash in his fucking face. How are you going to act like you’re NOT fucking Floyd Mayweather? Thinking you can win every time … Get the fuck out of here.

You’ve got to remain calm in the struggle because the force of average wants to fuck with your ego and get you all upset and fucking set you off sideways and everything else. Guess what? Then all of a sudden you’re back to fucking average again because you did some stupid shit. You blew up at your old lady. You blew up at your fucking husband. You blew up on an employee. You spent your money on some fucking shit that you had no business spending your money on. Force of average comes to get you because you made decisions from a stressful situation.

Here are the tools I’m giving you today. When you know there’s a force of average coming against you, coming to get you, you know it’s trying to attack your ego, when this happens, get your cookie jar. Getting your cookie jar ensures you remain calm and in a less stressful state than normal. It’s just like meditation. You focus on getting less stressed every day. Day in and day out. It’s just like working any other muscle. All of a sudden, the stress goes away.

I swear to God, three months ago somebody could have said shit on Facebook to me, and I’d have lost my goddamn mind. Whether you saw it happen or not, I’d lose my motherfucking mind. “How do they think I’m fucking doing this? I’m just trying to help these stupid motherfuckers.” Right? Somebody would troll my shit. Then I realized this cookie jar kept me in a calm, cool and collected state at all times. I realized the cookie jar is fucking full of tools against the force of average. Today, a guy said I should go to prison for spam. I used Johnny’s software to spam a lot of fucking numbers, but I think it went well. The guy obviously disagreed.

He left a comment on my YouTube video called “Is Ryan Stewman a Scam?” It’s obviously a good testimonial. You can tell it’s different just because I’m laughing about it. This guy says, “You should go to prison for a long time because you blasted us.” I find it comical now. In the past, I’d have been like, “You don’t know me. I’ve been to prison before. That’s nothing to fucking play with, you cocksucker.” Guess what? Instead, I put my hand in the cookie jar before I even said a word. I put my hand in the cookie jar, and I pulled out my accomplishments. I’m like, “This dude commented on my YouTube video. I was on Forbes two times last month.” “Oh, this dude’s talking about my YouTube video, but we broke a record last month in income. We probably made more money last month at my company than that motherfucker will make his whole goddamn life.”

I reached in the cookie jar and all of a sudden I’m like, “Ryan Stewman, you’re the fucking man. Don’t forget.” Before I’d be like, “Fuck, man. I am a piece of shit. I shouldn’t have fucking blasted those people. That’s fucking wrong. Fuck, I’m pissing people off. Goddammit, man.” Now, I’m calm, cool and collected even with shots fired at me. It’s all good. I’ve got a job to do whether you’re shooting at me or not. I’m still going to do that job. Oh, you’re dropping bombs and grenades, too? I’ve still got to do my job.

You see, when you’re a Navy SEAL, when you’ve got to go fucking rescue your target, it doesn’t matter what comes at you along the way. It could be a hatchet, a fucking nuclear weapon; you don’t know. Whatever it is that comes at you; you’ve still got to fucking do your job. You can’t call the president and go, “Trump! Yo, hey, man. You didn’t tell us they were going to have AK47s. We were expecting 9mms.” There is no excuse. We know all about not having any fucking excuses. There is no excuse. You’re the Navy SEAL in the fucking business world. You ever think of that? The government invests $250,000 into training each Navy SEAL. Their estimated worth is over $4 million. That’s a huge asset. They’re investing almost as much into SEALs as they are into aircraft and tankers; they are some of the most expensive assets the government owns because they have no excuse. They finish the job no matter what. That’s the mindset. That critical mindset. Knowing that you’ve got to get the job done no matter the shots fired at you. You can’t call back and say, “Hey, sorry. We’ve got to circle back around.” That doesn’t happen.

Here’s what I want to share with you today, too. I think this is going to be massive for you. You have to know your worth. Part of it is that cookie jar. You have to know what you bring to the table. When your kids aren’t listening to you, you have to know that, “Hey. I put you guys in private school. Your future’s going to be better than mine because of the things I’ve done for you. If you’re mad about Xbox, or, if I didn’t get you signed up for football in time or I wasn’t home last night because I had to work late,” that’s the force of average trying to hold you back as a kid. The force of average will try to hold back your wife, too. Amy told me about a week ago we had to have a force of average conversation. She said, “You’re working in the office an awful lot.”

At first, I thought she was kidding. Like, “Are you fucking surprised? All right.” Because we have rules at our house. Business first. It’s not God first. It’s not each other first because we know if we handle our business—and I’m not just talking Hardcore Closer or Break Free Academy—I’m talking about business that we’ve got at home, too. You handle your fucking business first, and everything else seems to fall into place. She handles her business with the kids. I handle my business with the kids. I handle my business for the companies I represent. Business first.

True story. I know some of you religious folk argue with me a little bit, but I’m telling you, make God a part of your business then if that’s what you need to do, if that’s your priority.

So, she tells me, “You’re working an awful lot at work.”

I said, “Well, you know, I used to work at home. You didn’t realize how much I worked because I was just always here. You thought, ‘oh, he’s in the other room on his computer. No different than if he was in the living room watching TV.’ That wasn’t the case. I was working all along. But, Amy, I have made the conscious decision that when I’m home, I’m not working.”

When I step into the house, you can ask Amy; I don’t go in there and get on the computer. I haven’t written a blog post from home in three Sundays now. I came here and wrote it this morning. I turned it fucking off at home. But that force of average came at me. “You’re working too hard, Ryan.” I had to set her straight, “Hey, babe. You know what I’m doing. I’m building a motherfucking empire for us. I’m trying to give everybody a run for their money. I’m trying to bring so much change to the world; they can’t help but fall in love with me. I’m not going to be able to do that unless I put in some hours right now. One day, maybe we’ll fucking be able to enjoy the fruits of our labor, but right now, the harvest is fucking growing, and I’m fertilizing like a motherfucker.”

She said, “You’re right. I didn’t realize how much you worked and this is your dream. I’m on your team.”

It wasn’t 30 minutes later; she fucking slammed my car door into the fucking garage. Goddamn force of average does not fuck around, man! Then we’re arguing. You’ve got this great couple that just had this breakthrough moment and then she hits the McLaren door. “No! What the fuck is wrong with you?” Guys, you can only imagine. Girls, it’s like if we fucking put oil in your purse.

You’ve done the impossible. I’m going to give you some examples, but you’ve done the fucking impossible. One day, David said to me, “Man, you know what? There’s a lot of motherfuckers out there got more money than you, Stewman. But they ain’t done what you’ve done. Less than a decade ago, you left with $20 to your name from fucking prison. You’re supposed to be a piece of shit. These motherfuckers couldn’t even make it through prison, let alone, survive prison, come out and became a multi-millionaire. Let alone, come out of prison and change the motherfucking lives of what would normally be square people. Let alone, come out and do your own fucking thing and in your own industry. Come out and make your own niche and carve out your own fucking tribe for yourself. They can’t fucking do that, man. Know your fucking worth.”

I said, “I’m adding that to the cookie jar, David.”

Other people in here have leveled up, too. It’s why you need to know about the force of average. Because you are going to keep being awesome. It’s in you. That’s the drive and why you make more than 90 percent of the rest of the country. You’re going to keep challenging yourself, but if you know the struggle will never end, that it will keep coming at you, then you can work out. You can flex your mental muscles, so when that motherfucker comes around again, you can cold cock it and then keep leveling up to achieve your goals.