How selling a lifestyle will help you close more sales than actually selling a product. These days, thanks to social media, everyone wants to be rich. We follow people like Tom Brady, Dan Bilzerian, and a slew of other people that have worked their ass off and become successful in life, and we want the results of their hard work, but a lot of folks just aren’t interested in the hard work part. 

Well, so I followed guys like Grant Cardone and Tai Lopez and Gary V. for years now and I have noticed something that they all three have in common that’s made them successful. They’re not necessarily selling a product. They’re not selling a digital product. They’re not selling some kind of sales training, some kind of affiliate marketing thing, some books. But what they are selling is the opportunity to have a lifestyle similar to theirs.

You see, when these guys roll around in their fancy cars and their huge mansions, even though the things that they might be saying on camera are relevant, intelligent, and helpful, what people are really looking at, the average person anyway, is the lifestyle they live and they’re saying, “I’d like to have that lifestyle. I want to model this person, so that I can ultimately have the end result of my life looking the same.” You never hear these guys really pitch products. Even on their webinars, they position themselves as, “This could be yours.” 

See, there’s some really, really good takeaways if you follow them closely. There’s some good takeaways that you can have from the entire process because watching these guys, which are some of the most popular business gurus in all of social media, would reveal to you what the populace wants. If they’re the most popular and it’s working for them, don’t fight it. Invite it and go to it.

Here’s what I know. People want the whole, not a drill. You see, a lot of times, people are trying to sell the drill. But what people really want is the whole. I say this with my mortgage clients all the time. People don’t want a mortgage, they want a house. I say this with people in real estate. They don’t want a realtor or investor, they want profits from flipping a house. I tell people with insurance all the time, they’re not looking for an insurance policy. They just don’t want to go to jail or be broke in the event that something happens. 

But oftentimes, people get focused on selling the insurance, on selling the mortgages, on selling the real estate, instead of selling the result, the lifestyle that comes along with it. You know, using the example of real estate, people only move for a finite amount of reasons. Relocation, families expanding, families contracting, empty nesters, kids going off to college, retiring, upsizing, downsizing, and so on and so forth. There is something going on that’s altering their lifestyle that’s causing them to move. Once you understand what it is that’s in their life right at that moment and you position yourself as the key to having that lifestyle, that’s when true sales are made. 

Because let’s be real. Myself included, nobody wants to work hard. But we know that working hard is a result in what you see in my life, with super cars and living in a nice neighborhood, and trips all over the country and world. But no one wants the hard work. The hard work is the thing that separates the average person from getting the result, from having the lifestyle that they want. If you sell cars for a reason, the cars are not important, it’s the lifestyle that goes along with owning that type of car that matters to the consumer. 

So, if you want to make more sales, especially if you’re a social media personality, if you’re a coach, a mentor, somebody who’s on video on a regular basis, or if you sell through webinars, if you want to make more sales, instead of focusing on selling your product, instead of focusing on moving whatever it is that you would traditionally try to move through sales, instead, focus on the result of that and the lifestyle that comes along with it and you can find yourself with a massive following just like the people that I mentioned above.

But, remember, the average person isn’t looking to work hard. The average person doesn’t want a digital product. The average person doesn’t want a mortgage. What they want is the lifestyle that comes as a result of those things. Start selling the lifestyle, you’ll be light years ahead of your competition.